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Room 410, Huatuo Building, 2038 Cao'an Road, Jiading District, Shanghai
WayRay, a Swiss company specializing in the research and development of holographic augmented reality head up display (AR HUD) technology, announced that it has partnered with AGP eGlass, a technology specific glass design and manufacturer, to jointly create the next generation of automotive head up displays, allowing drivers to display traffic related data on panoramic windshields without having to lower their heads, providing a driving experience.
According to WayRay, AGP eGlass has specially designed a new glass technology to meet the needs of installing holographic optical elements on car windshields. It can perform quite complex optical functions while maintaining its transparency and thinness, making it easy to fit into curved laminated glass. This car holographic augmented reality head up display surpasses traditional head up displays in terms of projection system, field of view, and distance from virtual images (from zero to infinity).
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092543491.jpg
The world's first car windshield equipped with holographic augmented reality (AR) head up display screen is about to be launched
It is precisely because of the innovative glass design of AGP eGlass that WayRay's developed display can meet the installation needs of any type of car in the world. By establishing a strategic partnership with innovative and visionary companies like AGP in the field of automotive glass, WayRay is expected to launch cars equipped with augmented reality technology in 2023, opening a window to the virtual world for drivers and passengers, "said Vitaly Ponomarev, founder and CEO of WayRay.
WayRay was founded in 2012, headquartered in Zurich, with over 250 employees worldwide and branches in Switzerland, the United States, and Russia. The company is at the forefront of holographic AR imaging technology and has mastered the entire research and development process from product concept to prototype testing. With the mission of creating the future, it is committed to making any transparent surface a window to the virtual world. In 2018, WayRay completed a Series C financing of $80 million, attracting investments from multiple companies and institutions, including Alibaba in China.
AGP eGlass is one of the world's leading automotive glass manufacturers, affiliated with the AGP Group. The group has approximately 2500 employees worldwide and provides technology glass solutions to over 20 automotive brands, helping them shape the future of mobility through electrification and autonomous driving. AGP has established 6 manufacturing factories and 2 technology innovation centers in Europe and South America, and has offices in 20 countries.
The two companies have jointly developed a specialized end glass stack technology and corresponding precision production process, from raw materials to lamination, from holographic technology application to post inspection. In addition, they have been designed from the very beginning based on the special requirements of holographic technology applications, meeting relevant legal requirements and striving to achieve higher standards in terms of safety, quality, and durability.
AGP's mission is to promote intelligent technology, achieve electrification and automated driving, strengthen interconnectivity, improve user experience, and expand the development space of traditional glass products, "said Arturo Mannheim, CEO of AGP Group. As partners, WayRay and we share a common mission of bringing unprecedented technological applications. Let's redefine the reality faced by drivers and passengers together, making it more fulfilling and rich. ”
The world's first car windshield equipped with holographic augmented reality (AR) head up display screen is about to be launched
Unlike traditional head up displays, holographic augmented reality head up displays are designed for both drivers and passengers, bringing augmented reality images onto the car windshield and turning it into a "window of opportunity" that helps assist driving, protect passenger safety, and provide information entertainment. In 2020, the value of the head up display industry reached 866 million US dollars, and it is expected to increase to 3.37 billion US dollars by 2025, making it an important component of the automotive industry.
eal Folding Window”。
This product uses a new coating material, with a surface as hard as glass and a folding part as flexible as plastic, while also possessing durability and transparency. It is a coating material specifically developed for use as transparent PET film (a thermoplastic polymer resin). Manufacturers only need to add a few microns of new material on both sides of the board, and the screen factory can produce heat-resistant panels similar to plastic, thereby achieving better durability.
Fang introduced that the "Real Folding Window" developed by LG is thinner than existing tempered glass, but has the same hardness.
Compared to polyimide film, LG's "Real Folding Window" has a more competitive cost and no need to worry about durability, folding over 200000 times without pressure.
In addition, another advantage of the new coating is the effective reduction of creases. Due to folding issues, foldable screen models from manufacturers such as Samsung and Huawei have been criticized by consumers, and this new material should be able to avoid too obvious creases.
LG's new folding technology can be folded inward or outward, with a wide range of applications. LG Chem stated that this new type of display coating does not contain plastic components, which means that mobile phone manufacturers can now replace their foldable displays with new materials without the need for significant design changes.
More importantly, LG's product is suitable for both inward and outward folding of the screen, and greatly reduces creases.
However, the problem is that the new folding coating is difficult to mass produce in the near future. The company stated that it may achieve mass production as early as 2022, but not earlier than 2023, and is expected to cover devices such as smartphones, laptops, tablets, etc. LG has received customer proposals.
Chang Do Ki, Vice President and Department Head of Materials, stated that a true folding window is a step towards addressing the issues (creases and durability) that customers find in today's foldable products. The new technology will first appear on mobile phones, followed by laptops and tablets.
According to Omdia, a global market research company, the foldable smartphone market is expected to grow from 3.5 million units in 2020 to 50 million units in 2026.
Another report from Counterpoint Research predicts that the shipment volume of foldable smartphones this year will triple compared to last year, reaching approximately 9 million units. Samsung will occupy over 88% of the market for foldable devices, leading the market. But by 2023, the shipment volume of foldable screen phones may increase tenfold.
According to the prediction of market research firm Strategy Analytics, the shipment of foldable screen smartphones may reach 100 million units by 2025.
Guo Mingchi pointed out that through relevant industry surveys, it is predicted that Apple will launch a flexible foldable iPhone in 2023, which will use an 8-inch QHD+OLED flexible screen. It is estimated that the shipment volume of foldable iPhones in 2023 will be between 15-20 million units.
In addition, Guo Mingchi also brought relevant information about folding iPhone screens. Samsung Display (SDC) will become the home screen supplier for foldable iPhones, while Samsung Foundry will be the home DDI wafer foundry.
For the touch solution, the foldable iPhone will adopt TPK's nano silver touch solution, as this technology has several advantages over Samsung's Y-Octa technology.
Guo Mingchi stated that the foldable mobile phone market has become a new battlefield for major mobile phone brands and is expected to further drive the replacement cycle of the end mobile phone market. It is predicted that the shipment volume in 2021 and 2022 will be about 7
WayRay, a Swiss company with a leading position in the research and development of holographic augmented reality head up display (AR HUD) technology, announced that it has partnered with AGP eGlass, a technology specific glass design and manufacturer, to jointly create the next generation of car head up displays. This will enable drivers to easily view traffic related data on panoramic windshields without having to lower their heads, providing an unprecedented driving experience.
According to WayRay, AGP eGlass has specially designed a new glass technology to meet the needs of installing holographic optical elements on car windshields. It can perform quite complex optical functions while maintaining its transparency and thinness, making it easy to fit into curved laminated glass. This car holographic augmented reality head up display surpasses traditional head up displays in terms of projection system, field of view, and distance from virtual images (from zero to infinity).
092543491.jpg
The world's first car windshield equipped with holographic augmented reality (AR) head up display screen is about to be launched
It is precisely because of the innovative glass design of AGP eGlass that WayRay's developed display can meet the installation needs of any type of car in the world. By establishing a strategic partnership with innovative and visionary companies like AGP in the field of automotive glass, WayRay is expected to launch cars equipped with augmented reality technology in 2023, opening a window to the virtual world for drivers and passengers, "said Vitaly Ponomarev, founder and CEO of WayRay.
WayRay was founded in 2012, headquartered in Zurich, with over 250 employees worldwide and branches in Switzerland, the United States, and Russia. The company is at the forefront of holographic AR imaging technology and has mastered the entire research and development process from product concept to prototype testing. With the mission of creating the future, it is committed to making any transparent surface a window to the virtual world. In 2018, WayRay completed a Series C financing of $80 million, attracting investments from multiple companies and institutions, including Alibaba in China.
AGP eGlass is one of the world's leading automotive glass manufacturers, affiliated with the AGP Group. The group has approximately 2500 employees worldwide and provides technology glass solutions to over 20 automotive brands, helping them shape the future of mobility through electrification and autonomous driving. AGP has established 6 manufacturing factories and 2 technology innovation centers in Europe and South America, and has offices in 20 countries.
The two companies have jointly developed a specialized end glass stack technology and corresponding precision production process, from raw materials to lamination, from holographic technology application to post inspection. In addition, they have been designed from the very beginning based on the special requirements of holographic technology applications, meeting relevant legal requirements and striving to achieve higher standards in terms of safety, quality, and durability.
AGP's mission is to promote intelligent technology, achieve electrification and automated driving, strengthen interconnectivity, improve user experience, and expand the development space of traditional glass products, "said Arturo Mannheim, CEO of AGP Group. As partners, WayRay and we share a common mission of bringing unprecedented technological applications. Let's redefine the reality faced by drivers and passengers together, making it more fulfilling and rich. ”
The world's first car windshield equipped with holographic augmented reality (AR) head up display screen is about to be launched
Unlike traditional head up displays, holographic augmented reality head up displays are designed for both drivers and passengers, bringing augmented reality images onto the car windshield and turning it into a "window of opportunity" that helps assist driving, protect passenger safety, and provide information entertainment. In 2020, the value of the head up display industry reached 866 million US dollars, and it is expected to increase to 3.37 billion US dollars by 2025, making it an important component of the automotive industry.
eal Folding Window”。
This product uses a new coating material, with a surface as hard as glass and a folding part as flexible as plastic, while also possessing durability and transparency. It is a coating material specifically developed for use as transparent PET film (a thermoplastic polymer resin). Manufacturers only need to add a few microns of new material on both sides of the board, and the screen factory can produce heat-resistant panels similar to plastic, thereby achieving better durability.
Fang introduced that the "Real Folding Window" developed by LG is thinner than existing tempered glass, but has the same hardness.
Compared to polyimide film, LG's "Real Folding Window" has a more competitive cost and no need to worry about durability, folding over 200000 times without pressure.
In addition, another advantage of the new coating is the effective reduction of creases. Due to folding issues, foldable screen models from manufacturers such as Samsung and Huawei have been criticized by consumers, and this new material should be able to avoid too obvious creases.
LG's new folding technology can be folded inward or outward, with a wide range of applications. LG Chem stated that this new type of display coating does not contain plastic components, which means that mobile phone manufacturers can now replace their foldable displays with new materials without the need for significant design changes.
More importantly, LG's product is suitable for both inward and outward folding of the screen, and greatly reduces creases.
However, the problem is that the new folding coating is difficult to mass produce in the near future. The company stated that it may achieve mass production as early as 2022, but not earlier than 2023, and is expected to cover devices such as smartphones, laptops, tablets, etc. LG has received customer proposals.
Chang Do Ki, Vice President and Department Head of Materials, stated that a true folding window is a step towards addressing the issues (creases and durability) that customers find in today's foldable products. The new technology will first appear on mobile phones, followed by laptops and tablets.
According to Omdia, a global market research company, the foldable smartphone market is expected to grow from 3.5 million units in 2020 to 50 million units in 2026.
Another report from Counterpoint Research predicts that the shipment volume of foldable smartphones this year will triple compared to last year, reaching approximately 9 million units. Samsung will occupy over 88% of the market for foldable devices, leading the market. But by 2023, the shipment volume of foldable screen phones may increase tenfold.
According to the prediction of market research firm Strategy Analytics, the shipment of foldable screen smartphones may reach 100 million units by 2025.
Guo Mingchi pointed out that through relevant industry surveys, it is predicted that Apple will launch a flexible foldable iPhone in 2023, which will use an 8-inch QHD+OLED flexible screen. It is estimated that the shipment volume of foldable iPhones in 2023 will be between 15-20 million units.
In addition, Guo Mingchi also brought relevant information about folding iPhone screens. Samsung Display (SDC) will become the home screen supplier for foldable iPhones, while Samsung Foundry will be the home DDI wafer foundry.
For the touch solution, the foldable iPhone will adopt TPK's nano silver touch solution, as this technology has several advantages over Samsung's Y-Octa technology.
Guo Mingchi stated that the foldable mobile phone market has become a new battlefield for major mobile phone brands and is expected to further drive the replacement cycle of the end mobile phone market. It is predicted that the shipment volume in 2021 and 2022 will be about 7