Product efficacy testing

Efficiency refers to the ability of a product to achieve its expected results. Efficacy testing is the process of rigorously testing a product and confirming the claimed properties in marketing materials through various experiments. Even if the product is very attractive to consumers, they still need to have a definite scientific basis to ensure that the efficacy of the product after being brought home meets the description. Efficiency testing gives businesses the confidence to make efficacy statements.

Product efficacy testingimportance

In order to make consumers believe in the performance of the product, companies have spent a lot of time and money on packaging research, marketing materials, and sample distribution. Although these marketing strategies may be effective, the most convincing evidence for consumers is proving that the product has been scientifically tested by experts. The efficacy test achieves this result by using scientific methods to measure the efficacy of the product. This process is objective, and the indicators collected during the testing process can be directly conveyed to consumers through brand promotion. Trust is an important component of the relationship between businesses and consumers, and the first step to gaining this trust is to release a scientifically supported product that achieves its claimed functionality.

Methods for efficacy testing

1、 Components of efficacy testing

The efficacy testing uses two components to support the product statement: objective scientific testing techniques and subjective research on consumer perception.

In terms of scientific testing, it is necessary for professionals to use validated methods and equipment that are close to consumers' real usage scenarios to enhance the evidence support for efficacy claims.

In terms of perception research, representative views of consumers on product attributes can be provided through consumer groups and questionnaire surveys. Using statistical principles to measure perceived opinions can help understand how consumers accept products and their attributes.

2、 Nodas research methodology

In addition to traditional perception research methods, Nordas has innovative neuromarketing research techniques that collect and analyze multidimensional data on consumers' facial expressions, eye movements, brainwaves, skin waves, heart rate, and other factors. This involves changes in brain activity, autonomic nervous system activity, emotions, cognition, and behavior, and can measure subtle physiological and psychological changes in consumers after using products, thus objectively evaluating product efficacy.

3、 Main research questions

The efficacy of the product for different consumer groups;

• Qualitative/quantitative evaluation of the efficacy of a product before it enters the market;

Compare the efficacy with existing reference products in the market to assist in brand positioning;

Assist in collecting the information required in product regulatory documents.

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