Multimodal human behavior research software - data acquisition system

iMotions LabMultimodal human behavior research software - data acquisition system

What is iMotions Lab?

Core functions:

Multimodal integration:Seamlessly synchronize data from over 50 hardware sensors, covering multidimensional indicators such as visual attention, brainwaves, heart rate, electromyographic activity, respiration, sweat secretion, facial expressions, and speech analysis.

Flexible stimulus source:Construct experiments through stimulus rotation and block design to test subjects' perception of images, videos VR、 Real time response to web pages, games, mobile and tablet applications.

Analysis tools:Review, annotate, and slice data as needed. Processing data through built-in transparent RNotebooks, supporting custom data processing workflows. Build charts and comprehensive ratings in a visual dashboard. Export raw data or extracted indicators to a universal file format for further analysis using tools such as Excel, SPSS, MatLab, etc.

Questionnaire tool:Provide a variety of question types such as Likert scales and image questions, and can also integrate existing research tools such as Qualtrics.

Remote Data Collection (RDC):Only the interviewee's computer camera and microphone are needed to conduct online research.

Module Overview-All configurations require core modules; Other modules are additional components

Recent Enhanced Features:

Speech analysis (via audERING):

Detecting emotions (happiness, anger, neutrality, sadness), emotional dimensions (arousal, dominance, value), rhythm, and speaker characteristics

Speech to text (via AssemblyAI):Added transcription, speaker recognition, intonation analysis, and summarization functions

Emotional heatmap:Visualize the elements that trigger strong emotions and the types of emotions expressed

Correlation between EEG subjects:Analyze the neural synchronicity among participants

Mirror and network camera accuracy optimization:Data visualization dashboard (including WebET 3.0 upgraded version accuracy)

Data visualization dashboard

iMotions LabMultimodal human behavior research software - data acquisition system

User case:

What is iMotions Education?

IMotions Education is a scalable and easy-to-use classroom tool designed for immersive learning and teaching - applicable to both traditional classrooms and global consumer research. Its integrated platform integrates eye tracking, facial expression and speech analysis, interactive surveys, and practical analysis functions without the need for dedicated hardware devices.

Educators and students: applicable to university and high school classrooms; The interface is intuitive, and even beginners in biometric recognition can easily get started. The curriculum system is expandable, providing professional skill certification and micro certification to assist career development.

Core functions:

Network camera eye tracking:Using iMotions proprietary algorithm, precise gaze tracking is achieved through standard network cameras.

Facial expression analysis (Affectiva):AI driven emotion recognition covers seven basic emotions and states such as "sadness" and "confusion".

Seamless remote deployment:Design and share research projects directly through participant browsers - no need to download or install plugins.

Flexible and scalable:Whether it is piloting new courses or cross course sharing, the platform can be flexibly expanded according to teaching needs.

Educational value:

Comes with a 55 page teaching guide covering neuromarketing, attention, emotions, and research methods.

Ready to use in class: Students can master the basics and create projects that originally required a whole semester of study in just 45 minutes.

What is iMotions Online?

IMotions Online is a functional browser platform designed specifically for global online behavior research. Targeting the needs of contemporary neuromarketing research, iMotions brings laboratory level tools to any location - allowing participants to easily complete research tasks at home.

1. Eye tracking of network cameras:

(iMotions WebET 3.0): Accurate tracking of gaze patterns and heat maps can be achieved using a regular webcam - without the need for infrared hardware.

Compatible with all mainstream browsers, with an average deviation of only 4.3 ° under ideal conditions.

2. Facial expression analysis (Affectiva):

Affectiva AI driven emotion recognition - capable of recognizing 7 core emotions, as well as sentiment and confusion states, is highly suitable for advertising, gaming, and market research.

Advanced AU detection - based on FACS (Facial Action Coding System) tracking 20+facial action units, achieving deeper insights into emotions.

3. Research builder and questionnaire module:

Drag and drop research design tool that supports images, videos, websites, and questionnaires.

Advanced features include conditional logic, brand customization, and integration with third-party questionnaire platforms such as Qualtrics and MTurk.

4. Data visualization and export:

Real time data tracking, heatmap, and gaze path.

Support the export of data and visualization results for easy display and advanced analysis.

5. Online data collection:

Global deployment research through cloud - participants can remotely submit camera and microphone data.

In addition to eye tracking and facial expression analysis, it also supports speech analysis and camera based breath detection.

6. Compliance and Privacy Protection:

Compliant with GDPR requirements: EU customers' data is hosted on servers located in Germany. Non EU customers can choose secure US data storage. The platform provides role permission management and data management tools that are trusted by hundreds of institutions.

Advantage:

No additional hardware required: Suitable for any standard laptop or browser.

Scalable and Global: Large scale research can be conducted anytime, anywhere.

Multimodal insights: Combining eye movement, emotion, speech, breathing, and questionnaire data to support deeper analysis.

Simplify the process:

Usage scenario:

Very suitable for market researchers, marketing teams, and UX experts to obtain high-quality, emotionally rich behavioral data without geographical limitations.