Guangdong Hongsheng Testing Instrument Co., Ltd. specializes in shoe testing instruments, leather testing instruments, furniture testing equipment, luggage testing equipment, testing consumables, etc.

As the end of the year approaches, raw material prices are inexplicably escalating, and manufacturers are also raising prices accordingly30%So, how should small and medium-sized enterprise sellers cope with the sudden price increase?Due to the issue of manufacturers raising prices this week, we have deeply felt that as a manufacturer of testing instruments, we need to purchase a lot of raw materials. Therefore, when raw materials increase, we will encounter various problems, such as unstable supply prices.

A week ago, the manufacturer issued a last-minute notice to raise steel prices30%At that time, we already had several clients who had provided quotations. One of them had already negotiated and was about to place an order, but suddenly adjusted the price, which caught our sales staff off guard. After several twists and turns, with coordination from all parties, we almost had to rely on our customer service representatives to provide subsidies ourselves. However, the issue was finally resolved within one day after the price increase. So by summarizing our experience, we can face this problem more calmly in the future.

1、 Prepare in advance, be prepared without any worries

There is a buffer period before the actual implementation of price increases. So this is the stage for us to calculate the recent shipment volume, conduct supply-demand analysis, assess the risk of inventory backlog, and prepare temporary inventory. This requires merchants to have their own warehousing capabilities, and in this regard, Guangdong Hongsheng Testing Instrument Co., Ltd. has achieved it. Upon receiving rumors of price increases, I immediately ordered a small batch of goods for backup.

2、 Quotation should be skillful and leave room for negotiation

Our sales personnel, when communicating with buyers, overlooked the issue of a quotation deadline due to their urgent need to place an order and provide the best possible solution to facilitate the transaction. When faced with a sudden wave of price increases and not leaving room for oneself, there are only two outcomes: one is to make the order at a loss, and the other is to fail to negotiate with the customer and not be able to complete the transaction.

So when we provide quotes to customers, zui Okay, add the timeliness of the quotation, for example5-7Within a day or a week. This way, there can be a basis to control negotiations with customers, such as presenting a manufacturer's price increase notice to convince customer service and accelerate transaction progress. At the same time, it is also necessary to communicate with the manufacturer to buy time to ship before the price increase, and remind future customers to be mentally prepared.

3、 Sales negotiation ability, with a balance between progress and retreat

The negotiation skills of customer service are an important factor in whether a deal is made or not. When encountering unexpected situations, customer service should have a sufficiently clever way of handling them.“enter”Customers can be requested to respond quickly to avoid causing their own losses;“retreat”We can negotiate the final concession price with the customer, as long as we guarantee not to lose money, win the customer's favor, and establish their initial trust, then we can cooperate again in the future.

4、 Flexible adjustment of goods, with available routes to choose from

The price adjustment notified by the manufacturer is usually divided by region. If there is a price difference between our region and other regions, and there is no profit left, we can communicate with agents in other regions to ship the goods, which is also an emergency response plan. This requires us to maintain a good cooperative relationship with other agents on a regular basis, and to try our best to help others when they need assistance. When we encounter problems ourselves, there will also be people to help us. We also adopted this method this time, adjusting a small portion of the goods. This spirit of mutual assistance is also constantly reflected in our Alibaba business district.

After Zui, it is difficult to become a manufacturer. We need to coordinate with suppliers, mediate with customers, manage employees well, and improve their overall quality. Guangdong Hongsheng Testing Instrument Co., Ltd. specializes in producing nearly a thousand products, including tensile testing machines, shoe bending testing machines, shoelace wear testing machines, friction testing machines, wear testing machines, anti-skid testing machines, leather cracking testing machines, leather dynamic waterproof testing machines, wear testing machines, glove cutting testing machines, Martindale wear testing machines, aging testing machines, yellowing resistance testing machines, multi light source color light boxes, zipper reciprocating testing machines, etc.