Summary of the Analytica LATIN AMErica exhibition in Brazil in 2015

Our company participated in the event held from September 22nd to September 24th, 2015 at the TRANSAMERICA EXPO CENTER exhibition hall in Brazil第The 13th Experimental Instrument Exhibition, held every two years, features a wide range of exhibits in the field of biochemistry, analytical instruments, and laboratory equipment. It is a Brazilian exhibition of experimental instruments and testing equipment, attracting a total of 192 companies from around the world, including 32 Chinese companies; ATAGO、METTLER、LOBOV、 Many companies such as Shimadzu also participated, Major exhibition booths attract audiences and promote themselves by providing services such as performances, rest bars, and free gifts;

Exhibition effect:

At the exhibition, our comprehensive product range and newly developed products attracted many visitors and exhibitors to visit and inquire; A total of approximately 180 sets of samples were sent out, including English product manuals, LabSen electrode manuals, two single page versions of the new pen style, and two single page versions of the new desktop style, along with approximately 150 business cards; Received 94 business cards; The main source is Brazil, while other regions include Uruguay with 1 photo, Argentina with 3 photos, and Chile with 2 photos; The remaining 30-40 people consulted with end-users such as laboratories, research institutes, and students, but did not provide business cards;

At the exhibition, everyone was very interested in our new products. In addition to the characteristics and applications of the products themselves, customers were more concerned about import tariffs, product quality, payment terms, after-sales service, and other aspects; Some large customers have requested OEM services; People generally reflect that the situation in the Brazilian market has been severe in the past two years, with heavy import tariffs and total customs clearance costs reaching about 70%. The settlement period for end customers is relatively long, all of which are over 2 months. Therefore, more customers are choosing to purchase products from local manufacturers in Brazil;

This exhibition has provided me with great personal training and assistance in the preparation of exhibits, customer reception and communication, and the cultivation of exhibition experience. I would like to thank the company leaders and colleagues for their guidance and support;

Given the fierce competition in the current market, I will soon complete email follow ups with all customers during the exhibition period, and strengthen communication, exchange, and after-sales with Brazilian distributors to further explore and expand the South American market.