Date: April 23-25, 2025 | Location: Shanghai International Procurement Exhibition Center | Booth Number: C071

Pain points and opportunities coexist in the titanium dioxide industry

As a producer of titanium dioxide, China's titanium dioxide industry is facing challengesQuality upgradeandgreen transitionThe dual challenge. Titanium dioxideConsistency of whiteness、Fluorescence characteristicsandBatch stabilityDirectly affecting the application effect of downstream coatings, plastics, cosmetics and other fields, and the tightening of environmental regulations (such as wastewater treatment and exhaust gas treatment) further forces enterprises to improve their production refinement level.

Shanghai Xinlian Creative Electronics Co., Ltd., as the agent of the American HunterLab brand in China, has been deeply involved in the field of color management for 30 years, always focusing on technological innovation and localized services, providing full process color measurement solutions for titanium dioxide enterprises. On April 23, 2025, Shanghai Xinlian will showcase three star products from HunterLab - UltraScan VIS, Agera, and the latest ColorFlex L2, at booth numberC071Explore the new future of color control with industry colleagues!

Three flagship products: precise color measurement+intelligent control dual drive

1. Intelligent technologyAccuracyhigh

HunterLab colorimeter is based onLab Color Space TheoryFounded by Dr. Richard S. Hunter, the company quantifies colors in three dimensions: L (brightness), a (red green), and b (yellow blue). With high-precision optical sensors and intelligent algorithms, it can achieve millimeter level detection of whiteness, color difference, and fluorescence characteristics of titanium dioxide. HunterLab's colorimeter not only supports commonly used standardsCIELab (Lab *) color space parameters(including total color difference Δ E *, XYZ tristimulus values), and can also measure commonly used values in the titanium dioxide industry消色力TCXandColor tone SCXBy covering the entire spectrum and using high-precision optical sensors, data support is provided for the whiteness, fluorescence characteristics, and batch consistency of titanium dioxide.

• UltraScan VIS：The design of dual path integrating sphere eliminates mirror reflection interference and supports dual-mode measurement of transmission and reflection, especially suitable for complex shaped samples such as titanium dioxide slurry and powder.

• Agera：Adopting a 0 °/45 ° optical geometry structure, simulating human visual habits, coupled with a 60 ° gloss meter and UV controllable LED light source, the fluorescent whitening effect of titanium dioxide is accurately evaluated.

• ColorFlex L2：45 °/0 ° optical geometry structure: simulates human visual habits, accurately measures the uniformity of titanium dioxide particle distribution, supports various forms such as powder, slurry, and film. The device is equipped with a 7-inch touch screen and a quick user guide, making it easy to get started and operate without the need for a computer.

2. Full process solution to empower production efficiency improvement

Shanghai Xinlian not only provides equipment, but alsocustomized serviceFor core competitiveness:

• Raw material quality inspectionQuickly screen for color differences in batches of titanium dioxide to ensure consistency of raw materials.

• Production process monitoringReal time feedback data from online systems, optimization of process parameters, and reduction of waste.

• Finished product gradingThe high-precision spectrophotometer supports multi-dimensional grading standards to meet customer needs.

• technical trainingA professional team provides operational training and data analysis guidance to help enterprises establish a standardized color control system.

Why choose Shanghai Xinlian?

• Global Technology Endorsement：HunterLab has 70 years of experience in color management, with products covering top areas such as NASA aerospace material testing and L'Oreal cosmetics research and development.

• 30 years of deep industry cultivationSince the introduction of HunterLab products in 1997, Shanghai Xinlian has served over a thousand customers, covering top companies such as Sinopec, Nippon Paint, and Dow.

• Innovative R&D strengthIndependently developed color difference analysis software, supporting seamless integration with MES and ERP systems, promoting digital transformation of enterprises.

Exhibition Information

• timeApril 23-25, 2025

• locationShanghai International Procurement Exhibition Center (No. 2299 Yan'an West Road, Changning District)

• Booth Number：C071

Accurate color, worry free quality!

2025 Shanghai Titanium Dioxide Exhibition, Shanghai Xinlian makes an appointment with youC071Booth, unlock a new era of titanium dioxide color management with the power of technology!