Analytical detection technology and analytical instruments are technological means for humans to understand nature, understand material structures and their changes, and are also an extension and development of human sensory functions. With the continuous advancement of science and technology, analysis and detection have become closely related to our daily lives. China is a country with the largest number of testing institutions and high user demand in the world, but there are still many difficulties in the research of analytical instruments in our country, and the equipment in the analytical industry is almost dominated by foreign countries. How to break the monopoly of foreign technology and become a good product in the minds of Chinese people? In this episode of "Quality China", Guo Ping, the general manager of Shanghai Peiou Analytical Instrument Co., Ltd. (hereinafter referred to as "Peiou"), is invited to explore the breakthrough path of the domestic analytical instrument industry.

01Persist in independent research and development, break the technological monopoly

Analytical testing instruments utilize the physical, chemical, and biological characteristics of substances themselves to convert information about their content, composition, structure, and other information that can be perceived by humans through sensors, probes, amplifiers, and analytical converters. Analytical testing instruments are like a 'ruler' that can detect everything, including product quality, environment, drugs, fingerprints, medical equipment testing, and so on. Different detection instruments correspond to different industries. Peiou focuses on the detection of food, agricultural products, and environmental products. Its products mainly include fully automatic Kjeldahl nitrogen analyzer, automatic Kjeldahl nitrogen analyzer, infrared quartz digestion furnace, sulfur dioxide detector, Karl Fischer moisture analyzer, enzyme-linked immunosorbent assay reader, soil cation exchange capacity detector, fat analyzer, color titration instrument, etc.

In 2005, Peiou gradually realized during the soil testing formula project that although the company already had atomic absorption spectrometers, spectrophotometers, and flame spectrophotometers, research on nitrogen analyzers was still blank. Through research, it was found that strong acid and strong alkali are required for the operation of the nitrogen analyzer, and there are acid and alkali resistance requirements for the instrument's casing, pipelines, and valves. Through independent research and development and continuous experimental improvements, Peiou finally developed * * Kjeldahl nitrogen analyzer in 2017, and Hubei Academy of Agricultural Sciences became * * the user. The red, blue, and green primary colors in the middle of the fully automatic Kjeldahl nitrogen analyzer allow customers to fully see the titration curve and changes in data during the distillation process. This real-time display method has been successfully obtained. At the same time, in order to verify the readiness and reliability of the data, the company has developed a nitrogen analyzer enterprise standard and obtained a calibration certificate registered with the Shanghai Quality Inspection Institute, laying the foundation for Peiou's position in the nitrogen analyzer market.

Since its establishment in 2006, Peiou has beenDomestic nitrogen analyzerIn the urgent situation of market vacancy, Peiou adheres to the concept of "survival through quality, reputation through service, efficiency through management, and development through innovation", and has embarked on a path of quality development in the domestic nitrogen analyzer market. For more than ten years, Peiou has always adhered to the original intention of researching and developing domestically produced instruments, moving forward all the way.

02 Make bold attempts based on technological confidence

Guo Ping said on the program "Quality China": "If a product is good, it must ultimately be recognized by the market." Foreign nitrogen analyzers are priced between 100000 and 400000 yuan, while domestic nitrogen analyzers are priced below 100000 yuan. Peiou positions its product in the middle market, and the fully automatic Kjeldahl nitrogen analyzer is sold for 168000 yuan, which is only one-third of the price of imported instruments. Many customers have doubts about this. Guo Ping believes that good products must have good prices, and this is not vicious competition.

Good products need to be visible to users, and for this reason, Peiou has made bold attempts. Peiou participates in various exhibitions with equipment and conducts sample testing at the exhibition site. Due to the special nature of the product, a large amount of reagents and supporting instruments are required during the experimental process, and few companies dare to demonstrate in such a special environment as an exhibition. Peiou achieves accurate and error free data under harsh conditions, based on confidence in its own technology. In one exhibition demonstration after another, Peiou's Kjeldahl nitrogen analyzer has been recognized by experts and customers, and has also opened up sales channels for the product.

03Establish technological barriers and build domestic brands

At present, many testing equipment have serious problems such as homogenization and low price competition. Peiou is a technology oriented company, and it is particularly important to establish its own technical barriers and build a high-quality brand. Peiou proposed the concept of anti-corrosion - the internal pipeline is guaranteed for three years, and the entire shell is made of ABS integral casting, pioneering the nitrogen analyzer industry and forming a technical barrier. At the same time, establishing a detection plan for users helps them obtain data accurately and quickly, improving their economic benefits. After years of hard work in research and development, the product series of Peiou Kai's nitrogen analyzer has gradually improved, forming a series of products such as fully automatic and semi-automatic.

In addition, excellent after-sales service has become one of Peiou's advantages. Adhering to the concept that it is not just maintenance personnel using screwdrivers to repair instruments for users, Peiou closely links after-sales service with pre-sales design. At present, Peiou has thousands of nitrogen analyzers on the market, but there is still no dedicated after-sales service personnel. All production and sales personnel, including managers, can work part-time as sales engineers. The philosophy of Peiou is to prevent users from becoming maintenance engineers.

After the program "Quality China", Guo Ping introduced that at this stage, Peiou will still maintain its focus on products, refine and strengthen products, continue to be dedicated to familiar fields, and hope to develop more products with nitrogen analyzer as the center point. In the future, Peiou will always maintain * * development and enable Peiou's products to enter the international market.