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customer@jetbiofil.com
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Guangzhou Jiete Biological Filtration Co., Ltd
Dialogue with top UK distributors! What did Jiete Biotechnology rely on to gain international trust on its journey to the sea?
Date: 2025-12-01Read: 4
How can Chinese brands break prejudices and stand firm on the international stage in the global life science consumables field?Recently,Xiaosheng said to go out to seaThe video account has published an interview with a British laboratory exhibition, and the interviewee is fromAppleton Woods 的 Dr. Eliot BarsonThe company was founded in 1967 and is the largest family owned independent distributor in the UK laboratory industry, providing consumables, reagents, and equipment for life science laboratories throughout the UK; In this interview, Dr. Eliot Barson not only shared withThe behind the scenes story of Jiete Biotechnology's cooperation reveals the key factors for Chinese brands to go global！
【 Origin of Cooperation 】
The 'Reliable Choice' under the Epidemic
——Abundant production capacity and efficient delivery
"The COVID-19 epidemic has caused problems in the European supply chain,Many key laboratory consumables are in short supply, which makes us consider seeking new resources outside of Europe. Through Jiete Biotechnology, we can easily obtain scarce products that are difficult to obtain elsewhere. ”Dr. Eliot Barson admitted in an interview that this was the initial opportunity for both parties to collaborate.
As a leading channel provider for life science laboratories in the UK, Appleton Woods is extremely strict in screening suppliers. During the epidemic, when the supply of consumables in Europe is cut off and other channels are difficult to guarantee,Jiete Biotechnologyby virtue ofA comprehensive supply chain system, excellent product quality, and ample production capacity supportTo become a trusted partner and continuously deliver high-quality products to UK research institutions, successfully firing the first shot of cooperation.
This confidence in addressing global challenges comes from Jiete BiotechnologyOver 20 years of deep cultivation in the industry.asThe first stock of consumables listed on the Science and Technology Innovation Board of China's biological laboratory，Jiete Biotechnology has two major production bases totaling 490000 square meters, and through continuous intelligent upgrades, empowers production capacity and delivery efficiency with intelligent manufacturing, laying a solid core guarantee for stable supply in the global market.
Be a true 'international supplier'
Not a 'Chinese manufacturer'
When talking about suggestions for Chinese brands to go global, Dr. Eliot Barson hit the nail on the head:“Don't just be a Chinese manufacturer, but become an international supplier.”He elaborated on the key factors in selecting international suppliers, and it was precisely on these details that Jiete Biotechnology steadily gained trust:
1. Professional communication is the key to trust
Dr. Eliot Barson pointed out that many potential collaborations often‘Stop at one emailSome emails may read like Google Translate in English, which obviously means there may be some communication issues and it may also affect our clients, which makes me hesitate whether to further cooperate. ”
That is to say, if professional English is used to communicate smoothly in all aspects of pre-sales, sales, and after-sales, it can effectively avoid misunderstandings, accurately capture customer core demands, and clearly convey product value, which is the key cornerstone for building trust and promoting cooperation. The marketing team of Jiete Biotechnology has been deeply involved in the industry for more than 20 years, and the professional service capabilities accumulated have laid a solid foundation of trust for the cooperation between the two parties.
2. Professional products and services that meet international market demands
Regarding the detailed experience in collaboration, Dr. Eliot Barson further added:“We hope that suppliers can provide more diverse products and services to strengthen their overall supply capacity.Jiete Biotechnology not only has a wide range of products, but also highly compatible with commonly used products of European customers in product design, without additional adaptation costs. The packaging, instructions, etc. are presented in both Chinese and English, making it easier for brands like Jiete Biotechnology to promote in overseas markets. ”
In addition, Jiete Biotechnology also maintains an iterative rhythm of launching more than ten new products every year, and currently has12000+SKU products,Covering consumables in biological laboratories, biological process consumables, biological reagents, laboratory instruments, medical equipment, etc., allowing more customers with different research scenarios and usage habits to quickly find suitable products.
3. Professional promotion, serving global customers
Dr. Eliot Barson also specifically mentioned:“When selecting suppliers, we will comprehensively consider the brand's international service capabilities. Similar to Jiete Biotechnology, there is a very good English website with professional translation, which can find accurate product information and related materials. The internationalization of the website can meet our expected standards, which is very important. ”
It is worth mentioning that besides Chinese and English websites,Jiete Biotechnology's official website alsoSupports Russian, German, Spanish, and Japanese，not onlyComprehensive product information displayThere is also a dedicated area for reviewing over 3500 product literature and a product cross reference tool, which facilitates global customers to efficiently obtain brand and product related information.
↑↑↑ Click on the image to view Jiete Biotechnology
Global Trust
What does Jiete Biotechnology rely on to win international trust
——Brand reputation and credibility
In the eyes of Dr. Eliot Barson:“For Chinese brands like Jiete Biotechnology, price is not the only advantage. International customers value the brand's long-term reputation and commercial credibility. ”
Over the years, Jiete Biotechnology has not only successfully entered the global supply chain system of internationally renowned comprehensive service providers for biological laboratory supplies with excellent technical performance, product quality, and efficient services, but also extended this commitment to professionalism to the field of corporate social responsibility. From 2024 to 2025,Jiete Biotechnology has won the Silver Award for EcoVadis Global Corporate Social Responsibility Rating for two consecutive yearsRanked among the top 15% of global participating companies.This international recognition not only reflects Jiete's solid achievements in sustainable development, but also demonstrates its firm commitment to assuming social responsibility, safeguarding business integrity, and supply chain management.
As Dr. Eliot Barson commented, Jiete Biotechnology is a true "international supplier" rather than a simple "Chinese manufacturer" - this recognition stems from itsA stable and reliable supply chain, a marketing team with over 20 years of overseas service experience, professional promotion that empowers the world, 12000 SKUs of products, and a brand reputation and credibility with international influence.
In the future, Jiete Biotechnology will continue to work together with global partners to promote the high-quality development of the life science industry with a more complete product line, more efficient supply chain, and more thoughtful international services.