The "Golden Circle Theory" meets the "Boao Forum for Asia", how Haier solves the problem of transformation in the field of IoT life and health

As human society enters the era of civilization, health issues have become a cross regional and cross racial sexual topic. The times are driving technological change and progress, and humanity's pursuit of life and health is becoming increasingly profound.

On June 11th, on the occasion of the one-year anniversary of the Shanghai Cooperation Organization Qingdao Summit, the first Health Forum of the Boao Forum for Asia was held at the China Railway Qingdao World Expo City in the West Coast New Area of Qingdao. At the meeting, Zhang Ruimin, Chairman and Executive Officer of Haier Group, elaborated on Haier's exploration of transformation in the field of life and health in the era of the Internet of Things, using the golden circle theory of "why, how, and what the goal is".

When the "Golden Circle Theory" meets the "Boao Forum for Asia", and when the Internet of Things era blends with human health. How should a transformational exploration in the field of IoT life and health proceed?

Haier and Big Health seem unrelated. Haier has been a white goods brand for ten consecutive years and does not have a background in Big Health. But in Zhang Ruimin's view, Haier's IoT thinking is the reason why it can enter the field of big health.

The thinking of the Internet of Things emphasizes breaking traditional boundaries and enabling people, things, and people to work together to create win-win outcomes. The traditional medical industry needs to find transformation in the era of the Internet of Things, and Haier's cross-border approach to entering this field does not carry the historical burden of the industry, making the transformation of the Internet of Things more flexible and effective.

How does Haier explore big health with the mindset of the Internet of Things? Zhang Ruimin believes that behind the thinking of the Internet of Things, the experience economy has become dominant. Using IoT thinking to achieve the upgrading and iteration of the big health industry, Haier provides IoT+medical services based on the concept of "doctor-patient integration" that cares about the healthy life status, builds a health industry chain ecosystem, and upgrades from caring about users' healthy lifestyle to caring about users' healthy life status through IoT+medical technology with intelligent terminal products and solutions, and continuously iterates.

In the field of IoT+medical services, Haier adheres to the concept of "unity of doctors and patients", with patient experience as the core. Zhang Ruimin mentioned that taking Yongci Rehabilitation Hospital, which is located in Shanghai, as an example, Haier has implemented the Internet of Things model and thinking in the hospital, changing the traditional model of "patients revolving around departments" and placing patient experience at the core, achieving "medical staff revolving around patients". In this model, hospitals that originally took 5 years to achieve profitability can break even in just 9 months; At the same time, the patient's medical experience is constantly iterating and upgrading.

At the same time, in the field of IoT+medical technology, with technological strength. Taking the example of Blood Network, which has been recognized by Harvard and industry standards, traditional blood management has industry pain points such as waste of blood resources, unreasonable use of blood, and long blood collection cycles. However, Haier's Blood Network has built a full process traceability and cold chain supervision system for blood information, using the Internet of Things to move blood banks to operating rooms ICU、 Emergency departments and other clinical blood points achieve zero waiting time for emergency treatment, zero waste of blood, and information. Ms. Chen Fengfuzhen, Chairperson of the Boao Health Forum, highly praised Blood Network: "Haier Biotech's solution has played a very good demonstration role in addressing the issue of blood waste and can be promoted to a wider range

Today, its universality has already extended from the field of clinical blood use to more life science and technology fields such as vaccination and biological samples, entered the countries along the the Belt and Road, and won the bid of Europe, America and other developed countries. In addition, Maxip Gamma Knife has successfully replaced the industry brand to enter the Memphis Methodist University Hospital, an American hospital. With the advantages of developing personalized solutions for patients, real-time iterative upgrading of software and hardware, and taking the technical strength of Chinese enterprises as the "national card", it supports the "the Belt and Road" initiative and actively "goes global".

What is Haier's goal in the field of big health? Zhang Ruimin stated that the goal is to establish a brand in the IoT medical ecosystem. Ecological brands are different from product brands or platform brands, as they emphasize more on co creation and value appreciation. In the era of the Internet of Things, the competitiveness of enterprises is no longer about price transactions, but will transform towards value interaction. This also means that becoming an ecological brand requires putting people at the core, making perception the medium, and making co creation and win-win the norm.

In this regard, brand organization BrandZ also rated Haier as one of the top brands on the brand list and a brand in the Internet of Things ecosystem. This not only means that Haier's advocated IoT thinking is gaining widespread recognition, but also proves that Haier has evolved from a traditional home appliance enterprise to a more open IoT ecosystem enterprise.

Promote cooperation, gather good intentions and wisdom, and work together towards a healthy future for humanity. Later, Zhang Ruimin used the tie she wore that day as an analogy. Although the road to creating an IoT medical ecosystem brand is not smooth, "just like how I wear this tie today, it's all filled with mathematical formulas. Let's solve problems one by one, and no matter what, we will definitely achieve our goals