The new Peak brand identity consists of three interdependent elements, each reflecting our brand philosophy: green representsinnovationTo bring better sustainability to the brand; Orange representsserviceThe spirit of putting customers first and service first is deeply rooted in the hearts of every Peak employee, achieving a better team; Blue representsCustomer firstRegard customer needs as the core of every decision and action we make. Our true brand power also depends on this:On the basis of a customer-centric culture, support innovation with good service.

Our goal is to help customers reduce their environmental impact through our products, enabling laboratories to operate in a safer and more efficient manner, while becoming socially responsible employers, creating valuable job opportunities, and driving the development of local businesses. These goals are reflected in Peak's brand reshaping, with the triangle formed by their combination symbolizing the interdependence of each element to maintain balance.

Jonathan Golby, CEO of Peak Gas, said about the brand redesign: "The reshaping of the Peak brand logo has created a simpler and more prominent visual image for us, reinforcing our brand impression. At the same time, it also strengthens the purpose and brand spirit of Beike Gas as a company.

The division of the pyramid into three elements is carefully designed, highlighting the importance of each element. If any of them are removed, the entire pyramid will collapse. How to support customers to achieve the best results through our products requires us to constantly innovate, adhere to customer-centric and continuous improvement in every decision and action, and always provide good service. Losing any element will not lead to sustainable development. ”

Through the update of the brand logo, Bike Gas has further improvedstrengthenedMaking customers the core of all work，We will integrate these values into our brand core: always putting customers first, building a better team, and bringing good products and services to every customer.